ANDOVAR, MA, Sep 22, 2025 – Aras has announced the appointment of Leon Lauritsen as its new CEO, succeeding Roque Martin. Martin is stepping down after a tenure focused on profitability and performance. Lauritsen brings nearly 30 years of experience in PLM and led global sales while serving as EMEA general manager. Aras frames the move as the next step in how product teams use PLM software, product data, and AI to create value.
“Aras has a unique technology foundation and an incredible opportunity to transform the way companies experience PLM software. We have the software solution, the experience, and the strategy to help leading product-driven organizations successfully leverage data and AI,” Lauritsen said. “I am truly energized to lead this team during the technology shift caused by the adoption of AI, which will create opportunities for disruptors like Aras to change the industry.”
Roque Martin, who will transition to an advisory role with Aras, said, “Aras is an incredible company, and it has been my honor to lead this extraordinary team for the past four years. We have consistently hit our growth and profitability targets – and led the market with our transition to SaaS. Aras is now recognized as a PLM leader, able to compete and win against much larger competitors.”
Lauritsen joined Aras through its 2022 acquisition of Minerva and has been with the company for more than three years. He began as an ERP programmer and consultant, then spent about two decades at Minerva in technical and commercial roles, eventually serving as vice president and partner responsible for EMEA and North America operations.
Source: Aras
About Aras
Aras Corp., founded in 2000 by Peter Schroer, provides product lifecycle management and digital thread solutions. The company is based in Andover, Mass., with additional offices in Japan, Germany, France, the United Kingdom and Italy. Its primary offering, the Aras Innovator platform, is a low-code system designed to support product development and lifecycle management across industries such as aerospace and defense, automotive, electronics, manufacturing, energy, life sciences, shipbuilding and medical devices. The platform enables users to access product data and manage processes across disciplines, spanning the full product lifecycle and extended supply chain. As of 2024, Aras reports $17M in revenue, employs approximately 650 people worldwide, and serves more than 350 global customers.