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Ascerta Raises $18M to Track Enterprise AI Costs and Returns

by | Oct 1, 2026

Formerly Pay-i, the company links model spending and employee adoption to business results through Atlas, Forge and Convoy.
Ascerta founders: (L to R) Doron Holan, David Tepper and Erik Winters.
(Image: Ascerta)

BELLEVUE, WA, Oct 1, 2026 – Ascerta has raised $18 million series A funding to expand software that measures AI costs, employee adoption and business results. The software connects spending on models and agents to the work they perform, helping companies assess which applications justify more funding.

Dell Technologies Capital led the series A, with participation from Hitachi Ventures, BGV, Wipro Ventures and earlier investors. The round brings Ascerta’s total funding to $22.9 million.

“The market is full of meaningless vanity metrics,” said David Tepper, CEO and co-founder of Ascerta. “Companies are counting tokens, lines of generated code, and agent runs, struggling to derive the impact AI has on their business. We built Ascerta to cut through the noise and give organizations the means to win in the AI-era. That means insights specific to their business, people, and use cases. That means purpose-built tools to prevent waste and aggressively optimize for value. Ascerta is a guide through one of the most pivotal eras of transformation in history.”

AI Usage and Cost Tracking

Ascerta connects to internal applications and existing enterprise AI tools. Integrations include Microsoft’s Copilot suite, Amazon Bedrock AgentCore, Salesforce Agentforce, GitHub Copilot, Claude Code and Codex.

Ascerta tracks adoption by person, team and tool. Using Ascerta’s research, it links each use case to the business performance indicators it can affect. Cost tracking associates individual model calls with specific use cases and accounts for sub-token costs, hidden fees and enterprise discounts.

Image: Ascerta

Atlas measures AI value, adoption and return on investment across individual workflows and application portfolios. Forge tracks how engineering teams use coding agents. Convoy supports management of provisioned AI capacity, including workload consolidation and planning for additional applications.

Customers and Reported Results

Ascerta’s customers include Atos, Wipro and global insurance carriers. Its partners include Microsoft, AWS, IBM, Slalom and Trace3. The company reports a 47% improvement in ROI for AI initiatives, a 24% reduction in agent launch times and an 86% reduction in wasted AI spending across customers.

“At Atos, our Sovereign Agentic Studios operating model is built on moving agentic AI from pilot to production at global scale,” said Florin Rotar, group CTO and chief AI officer at Atos. “That requires measurable business value, not just technical capability. Ascerta has been instrumental in delivering on that promise, giving us the visibility and control we need to scale AI initiatives with confidence.”

Customers use Ascerta to assign financial values to AI features and identify spending associated with failed agent runs, duplicate projects and unauthorized AI use. Engineering leaders use adoption data to guide teams’ use of coding agents. Organizations managing their own capacity also use the software to assess whether new workloads can run without disrupting production.

Image: Ascerta

“Ascerta is building the system of record for AI value creation,” said Raman Khanna, managing director at Dell Technologies Capital. “Most enterprises are moving beyond broad AI experimentation and focusing their investments on what delivers measurable business value. David and the Ascerta team are giving leaders the visibility and rigor they need to understand what’s working, optimize spending and scale their most successful AI initiatives. We’re excited to partner with Ascerta as they define the Enterprise AI Management category.”

Ascerta plans to use the funding to expand its software and sales and marketing team. It also plans to extend integrations to every major enterprise AI tool and develop products from its research into AI value measurement and optimization.

Source: Ascerta

About Ascerta

Ascerta was founded by Microsoft veterans David Tepper, Doron Holan and Erik Winters in 2024 and based in Bellevue, WA. The company develops software for enterprise AI management. Its products track AI use, costs and results. Atlas measures returns by use case and business unit, while Convoy monitors reserved computing capacity and identifies workloads for consolidation. Forge tracks employees’ use of coding agents. The software connects with Microsoft Copilot, Amazon Bedrock AgentCore, Salesforce Agentforce, GitHub Copilot and Claude Code.