REYKJAVÍK, Iceland, Nov 11, 2025 – atNorth has named two new directors to guide the expansion of its AI-ready data centers. Rising demand is driving the company to strengthen its workforce strategy for customer-focused operations, maintaining compliance.
The New Directors are:
- Bára Hlín Kristjánsdóttir, director of PMO & product – Bára brings experience leading transformation projects across telecom, software, and engineering sectors. As director of PMO and product, she oversees governance, process improvement, and product alignment across atNorth’s Nordic operations. She connects functions across development, sustainability, and sales to drive clarity and scalability in delivery. Before joining atNorth, Bára held leadership roles at Syn and Marel, where she led digital transformation efforts and aligned technology, operations, and business strategy.
- Jonas Lückner, director of commercial management – Jonas oversees the commercial and financial direction of atNorth’s development projects. He brings more than 10 years of experience in strategy, transformation, and financial planning from roles at Telia, Deloitte, KPMG, and Folksam. At atNorth, Jonas leads commercial strategy from contract negotiation through cost optimization, aligning operations with business growth.
“As the demand for AI ready data centers continues to grow we are committed to strengthening our team as part of our agile and innovative approach to responsible operations”, said Anna Kristín Pálsdóttir, chief development officer, atNorth. “Bára and Jonas bring significant knowledge and experience to our business and will bolster our position as a trusted high performance data center partner.”
Source: atNorth
About atNorth
atNorth, based in Reykjavík, Iceland, operates data centers across the Nordic region, providing high-density colocation, build-to-suit facilities, and connectivity services for enterprises, hyperscalers, and high-performance computing (HPC) users. The company serves industries such as AI, cloud computing, infrastructure, and research. Founded in 2009, it has operated for about 16 years. atNorth runs eight data centers in Iceland, Sweden, and Finland, with additional sites under construction in Kouvola, Finland, and Ølgod, Denmark, and a planned facility in Sollefteå, Sweden. Its operations use renewable energy and emphasize energy efficiency and circular economy principles. The company designs its facilities for scalability, power efficiency, and flexible deployment to meet long-term infrastructure needs across the region.