BW Design Group, the St Louis-based AEC firm and system integrator, announced the launch of its Strategy to Commercialization concept.
Mark Baum, over 7 years a partner of the BW Design Group for over 7 years, will be responsible for the Strategy to Commercialization platform.
With this concept, the BW Design Group hopes to cement its position as “the only independent, fully integrated AEC firm with a Manufacturer’s Mindset.”
If so, the company is the embodiment of a concept Autodesk has been pushing: that the AEC industry has a lot to learn from manufacturing, chiefly from manufacturers who have taken greater advantage of digital tools and processes. Whereas the manufacturing industry can’t seem to get enough technology at times, using robots on the assembly line, for example, AEC hangs back with men using hammers on the construction site. The construction industry was late to CAD. To this day, drawings still hang in construction trailers. The AEC industry has only just started on CAM, that is, if you include pre-fabrication, where parts of the building, to whole rooms, are manufactured indoors and offsite.
“We understand the highest objective of converting capital strategies into commercialized products,” said Baum. “Aligning our unique capabilities to our clients’ evolving value chain deepens our ability to support them in realizing their most critical commercial objectives.”
BW Design Group considers itself a natural to modernize AEC because it alone had a manufacturing parent, the Barry-Whemiller Group, who has 40 years of experience in food and beverage, life sciences, household and personal care, and industrial and advanced technology. The combination of manufacturing knowhow and AEC need has propelled BW Design into venerated lists such as ENR’s Top 100 design-build firms, Top 100 design-build firms, Top 500 design firms, Top 400 construction firms, as well as Control Engineering’s Top 10 System Integrator Giant.
Other leadership changes were announced to support the Strategy to Commercialization concept.
- Rob Redman, Partner and Market Sector Leader, will lead AEC for core markets, including food and beverage, life sciences and home and personal care;
- Mike Card, Partner and Operations Leader for Advanced Technology will lead AEC for emerging markets, including data centers, semiconductor and battery manufacturing.
- John Bruton, Partner and Discipline Leader for Architecture, Engineering and Construction, will lead AEC operations as well as business development and project delivery for the Eastern U.S.
- Jason Martinez, Partner, will lead business development and project delivery for AEC in the Western U.S.
- Bruce Kuebler, Partner, will lead business development and project delivery for AEC in the Central US
