Cellid exhibited a safe driving assistance demonstration using AR glasses for the electric scooter “e-Rabbit concept” exhibited by SUBARU Corporation at the “Tokyo Future Tour 2035,” a satellite booth of the “Japan Mobility Show 2025” held at Tokyo Big Sight from Oct 29-Nov 9, 2025.
The exhibition was held as part of a mobility safety campaign that highlighted how AR glasses can aid safe driving. Cellid provided technical support for a demo at the SUBARU booth, where the AR glasses showed real-time safety information during driving. The exhibit also included a video explaining how the glasses delivered visual alerts and guidance. At Tokyo Future Tour 2035, Cellid supplied a demo app that displayed road signs and speedometers on AR glasses.
This AR system supports safe driving by placing traffic information in the driver’s view. The AR glasses show road signs and warnings, helping drivers read road conditions and understand traffic rules. With a rear camera, the AR glasses display rear-facing images and alert drivers to approaching vehicles. It is designed to expand a user’s vision and reduce accidents caused by blind spots and inattention.
Source: Cellid
About Cellid
Cellid Inc., founded in 2003 and based in Tokyo, Japan, develops augmented reality (AR) display modules and spatial recognition engines for AR glasses. The company provides AR-based solutions that use image recognition and learning to enable real-time information overlay. Its technology supports applications in consumer electronics, wearable devices, and digital media. Cellid focuses on creating AR optical components, including waveguides and projection systems, for integration into smart glasses and other devices. The company employs around 50 people. Backed by Development Bank of Japan and Tel Venture Capital, Cellid addresses the demand for AR display technology.
About Subaru Corporation
Subaru Corporation, established in 1953 as Fuji Heavy Industries, is headquartered in Tokyo. The company operates in the automotive and aerospace industries and traces its origins to the Nakajima Aircraft Company. Subaru manufactures passenger vehicles, including the Impreza, Outback, Forester, and Solterra EV, and produces aerospace components and systems. The company employs around 46,800 people globally and sells nearly 1M vehicles annually. Subaru serves markets across North America, Japan, Europe, and Asia and maintains a presence in the aerospace and transportation sectors through its manufacturing capabilities.
About Japan Mobility Show 2025
Japan Mobility Show, founded in 2023 and based in Tokyo, showcases vehicles, motorcycles, mobility services and related technologies. It serves automakers, parts suppliers and service providers across the mobility sector. The event features production models, concept vehicles and new mobility solutions in a combined trade and public setting.