AUSTIN, TX, Jan 27, 2025 – CELUS has announced a partnership with embedded intelligence leader Blues that will enable engineers and designers to incorporate Blues’ technology into their electronic designs, enhancing functionality and connectivity while reducing development time and costs.
Blues provides wireless products that enable developers to build connected, intelligent solutions. The company’s Notecard product line combines prepaid connectivity, low-power design and secure “off the internet” communication in a single System-on-Module (SoM). Under the agreement, Blues’ cutting-edge IoT connectivity will be accessible on the CELUS design platform providing a simplistic path to leveraging Notecard products into designs.
“We are constantly looking for ways to make connectivity easier for our customers and partners so that they can gain insight into their businesses and improve the customer experience,” said Alistair Fulton, COO & VP of ecosystem at Blues. “By teaming up with CELUS, we’ve made it even easier to bring information-connected devices to life. With Notecard, customers can speed up their time to market and spend more time on the tasks that really move the needle.”
The CELUS Design Platform streamlines the design process with AI-powered recommendations that analyze over 600 million components available to electronics engineers. The platform enables users to go from design requirements to schematic in less than an hour. Designers enter their technical requirements, including environmental or design constraints. Then the CELUS Design Platform’s exclusive AI algorithms analyse specs and features to suggest options. Electronic devices often have 200 to 1,000 components. CELUS speeds up the process of turning ideas into finished projects and getting them to market. This helps suppliers and manufacturers reach more customers, sell more components, and promote preferred parts more effectively.
“The CELUS Design Platform connects component providers and engineers in a way that allows for enhanced efficiency, improved product development times and increased market penetration,” said Tobias Pohl, CEO of CELUS. “By partnering with Blues and adding Notecard to the CELUS Design Platform, engineers and designers gain access to production-ready embeddable communication modules as part of an ecosystem of components collected to enable better integration and improve innovation.”
About Celus
CELUS, founded in 2016 and headquartered in Munich, Germany, is a deep tech software company specializing in AI-driven automation for electronics engineering. The company’s flagship product, the CELUS Design Platform uses artificial intelligence and advanced algorithms to simplify electronics development. The platform helps engineers design faster and more effectively by automatically turning functional requirements into complete electronics designs, including schematics and bills of materials. CELUS serves industries involved in electronics design and manufacturing, aiming to simplify complex processes and drive innovation in circuit design. As of 2024, the company employs approximately 100 people. In June 2022, CELUS secured $26.6 million in a Series A funding round to further develop its automation platform.
About Blues
Blues Wireless, founded in 2018 and headquartered in Boston, Massachusetts, specializes in simplifying wireless communication for Internet of Things (IoT) applications. Blues Wireless serves a diverse range of industries, including agriculture, automotive, construction, healthcare, industrial, manufacturing, retail, supply chain, cold chain, transportation, and logistics. As of 2023, the company employs approximately 50 people. In January 2023, Blues Wireless secured $32 million in a Series A1 funding round to further develop its IoT connectivity solutions.
Source: CELUS
