WESTMINSTER, CO, May 12, 2026 – Trimble added James River Equipment to its Technology Outlet network, giving John Deere earthmoving customers access to Trimble grade control, site positioning systems and correction services. James River will sell the technology for use with dozers, excavators, motor graders, mini-excavators and compact track loaders, along with Deere and Level Best attachments.
Trimble Technology Outlets are authorized resellers that bring Trimble construction technology to users of different machine types. As an authorized Trimble reseller, James River will sell, install and support the systems for customers in North Carolina, Virginia, Washington, D.C., Maryland, and parts of West Virginia, Delaware and South Carolina.
“We are pleased to announce the addition of James River Equipment to our growing roster of Trimble Technology Outlets,” said Ron Bisio, group president, field systems at Trimble. “It is our goal to make it as easy as possible for civil construction contractors to take full advantage of the increased productivity, profitability and jobsite efficiency Trimble technology provides, regardless of machine make or model. We look forward to working with the James River team to deliver our solutions to their John Deere and Level Best customers throughout the mid-Atlantic region.”
“Our commitment to technology is rooted in our desire to help our customers win more jobs and then to complete them faster and more profitably, and we know that being part of the Trimble ecosystem will help our customers reach those goals,” said Terry Thomas, president at James River. “We pride ourselves on technology installation, support and training and we look forward to working with our John Deere customers to integrate Trimble technology into their workflows.”
Source: Trimble
About Trimble
Trimble Inc., established in 1978, is a technology company focused on creating tools that connect the physical and digital worlds. Based in Westminster, CO, the company serves industries such as agriculture, construction, geospatial technology, and transportation. Its products include GNSS receivers, optical devices, machine control systems, and widely used software and services. Trimble’s construction technology improves project efficiency by using data throughout each build stage. The company employs around 12,000 people worldwide. The company prioritizes innovation and sustainability, working to make industries productive, safer, and environmentally friendly.
About James River
James River Equipment is a John Deere equipment dealer founded in 1977 and based in Ashland, VA. The company sells new and used equipment for agriculture, construction, forestry, paving, lawn care, landscaping and property maintenance. Its products include tractors, loaders, excavators, compact machines, harvesting equipment, hay tools, mowers, utility vehicles and Wirtgen Group road equipment. James River Equipment also provides parts, maintenance, repairs, machine support, financing, rentals and technology support for John Deere customers. Its customers include farmers, contractors, loggers, landscapers, homeowners, municipalities, utilities and companies that operate field, site and land-management equipment. The company serves customers through dealerships in Virginia, North Carolina, South Carolina and West Virginia. James River Equipment says its business focuses on customer support, employee development, long-term growth and service as a John Deere dealer.