BAD HOMBURG, Germany, June 11, 2026 – Maxon has integrated Redshift with Autodesk Revit for architectural 3D visualization. Redshift for Revit brings Maxon’s ray-traced rendering into the BIM platform, allowing users to move from design development to presentation visuals without leaving their BIM environment. Maxon also said Redshift for Graphisoft Archicad is open for beta sign-ups, giving design teams access to the next stage of the company’s AEC software development.
“The world architects create is inherently three-dimensional, yet much of the industry still relies on workflows built around two-dimensional representations,” said David McGavran, CEO of Maxon. “With Redshift for Archviz, our goal is to make 3D design the new standard across architecture, engineering, and construction. Through enabling digital projects to be experienced as if they already exist in the real world, we’re giving architects and interior designers a more powerful way to communicate ideas, make decisions, and bring their visions to life.”
Redshift for Archviz is designed to keep users inside their CAD tool with minimal workflow disruption and no additional file management. Visualization data is stored in the host software, reducing reliance on disconnected scene-management processes and repeated export and reimport steps during review cycles. The workflow is intended to maintain visualization continuity through the BIM lifecycle. Live BIM synchronization supports design iteration and visual feedback during development, helping teams respond to model revisions, test presentation variations, and create visuals.
AEC Integrations at AIA
Maxon is showcasing Redshift for Archviz integrations at the AIA Conference on Architecture & Design 2026 in San Diego.
Redshift for Revit: Redshift for Revit brings Maxon’s rendering technology into Autodesk Revit, helping architects create design previews, photorealistic renders, and presentation visuals with creative control. The integration supports accurate lighting, reflections, shadows, and materials while remaining interactive.
Redshift for Archicad Beta: Redshift for Archicad beta is open for sign-ups, giving Graphisoft users early access to Maxon’s Archviz workflow and an opportunity to provide feedback before the integration’s planned commercial release later in 2026.
Redshift for Vectorworks: Launched in March 2026, Redshift for Vectorworks enables architects and designers to preview, refine, and render architectural models within a synchronized Vectorworks workflow.
With Redshift for Revit, Maxon is introducing three platform features for architectural visualization:
- Depth of Field enhances architectural renders by mimicking camera effects, helping designers guide visual focus and create client presentations.
- AI Context-Aware Library Search analyzes the current view and suggests suitable assets, helping users build scenes with less manual searching.
- Maxon Plants Smart Transfer is designed to simplify the process of bringing vegetation assets into architectural scenes for realistic environments and faster scene development.
For applications available on Apple computers, Maxon Redshift uses Apple’s MetalFX technology.
Design Review and Presentation Workflows
Redshift for Archviz helps architects and designers evaluate lighting, materials, composition, and atmosphere while reviewing design decisions and communicating project intent throughout the project lifecycle.
“Architects and interior designers don’t think in floor plans. They think in light, materials, and how a space feels,” said Nicolas Burtnyk, EVP of rendering at Maxon. “Redshift lets them shape all of that in real time, then see it at full photorealistic quality, iterating on and refining how a space looks and feels as they go.”
Redshift also connects with the Maxon ecosystem, including Cinema 4D, for projects that require animation or simulation. Users can move scenes into photorealistic animations and cinematic walkthroughs for client presentations, reviews, and marketing materials while maintaining continuity between design and creative production pipelines.
Source: Maxon
About Maxon
Maxon is a software company based in Bad Homburg, Germany. Founded in 1986, it develops software for 3D modeling, animation, motion graphics, visual effects, digital sculpting, rendering and video editing. Its products include Cinema 4D, ZBrush, Redshift, Red Giant and Universe. Maxon serves artists, designers, filmmakers, game developers, architects, product designers and visualization professionals. Its software is used in media, advertising, gaming, architecture, manufacturing, health care and education. The company operates offices in Europe, North America and Asia and is part of the Nemetschek Group.