BAD HOMBURG, Germany, Jan 7, 2025 – Maxon has announced Laubwerk GmbH joining the creative community. Laubwerk is a CG software company that creates customizable 3D plant models for architects, CG artists, and VFX experts.
This initiative is part of Maxon’s ongoing Capsules project, that aims to provide content creators with assets to jumpstart creativity and realize their visions. Following Maxon’s integration with Laubwerk, subscribers will have a broader range of assets available in the future.
David McGavran, CEO of Maxon, said, “With the Laubwerk team joining Maxon, they bring synergies that will result in even greater innovation in our products and enhanced creative possibilities for artists. Laubwerk’s vast library of plants and trees, some of which we already added to Maxon One as part of our long-standing partnership, is widely used by artists working in architectural visualization and visual effects. Their solutions and extensive experience will be instrumental in supporting our efforts to accelerate artist’s workflows by delivering ready-to-use, parametric assets to help kickstart their projects.”
Philip Losch, chief technology and product officer at Maxon, commented, “The acquisition of Laubwerk is a natural and exciting extension of our long-standing partnership. Their expertise in high-quality 3D plant modeling complements our own technologies perfectly. Together, we can enhance the creative capabilities and workflows of our users around the world.” Philip Paar, CEO and founder of Laubwerk, remarked, “Laubwerk’s mission has always been to create the most authentic, versatile, easy to use digital plant models, grounded in the expertise of experienced landscape architects and botanical experts. Our previous collaboration with Maxon has been incredibly rewarding and our relationship has always been characterized by a shared passion for innovation and a commitment to enhancing the creative process for digital artists. Joining forces with Maxon allows us to leverage their extensive resources and reach, enabling us to elevate our offerings and continue pushing the envelope in 3D plant modeling and visualization. We look forward to the incredible new possibilities this union will bring to the industry.”
Source: Maxon
