NASHVILLE, TN, May 27, 2026 – Motive introduced Driver Rewards, expanded AI Coach and added Coaching Score to Performance Hub at Vision 26, extending its workforce management tools beyond safety monitoring into driver retention and performance management. The updates use automated incentives, AI-based coaching and post-session scoring to help fleets recognize positive behavior, track risk reduction and reduce manual coaching work.
Driver retention remains a cost issue across physical operations. Large fleets can see annual driver turnover as high as 90%, while replacing one driver costs almost $13,000 on average. For a fleet with 1,000 drivers, annual turnover costs can reach nearly $12 million. In many fleets, coaching still focuses on errors, while driver recognition remains manual, inconsistent and difficult to scale.
“Too often, drivers only hear from their team when something goes wrong,” said Hemant Banavar, chief product officer at Motive. “Motive Driver Rewards automatically recognizes and reinforces the behaviors that matter most. By turning everyday performance into real-time incentives, we help organizations reduce turnover and build stronger performance cultures without adding manual work.”
“With Driver Rewards, we’ve replaced manual tracking with automated, data-driven challenges that score and track performance in real time,” said Rodney Fetters, fleet director at SPATCO Energy Solutions. “Recognition is now consistent and scaled. We started with the obvious top performers that drive high mileage and are most at risk, but now we are using the platform to improve engagement, strengthen safety and have reduced the time our team spends managing rewards.”
Key Driver Rewards capabilities include:
- Recognition and incentives: Automatically identifies positive driver behaviors and delivers rewards and recognition in real time.
- Customizable, data-driven challenges: Create programs with tailored rules, point systems, and incentives linked to safe driving, fuel efficiency, compliance, and spend.
- Gamified driver engagement: Drivers can track leaderboards, challenges and real-time progress. They can convert rewards into money and receive payment instantly through Motive Card.
- Integrated, global-ready platform: Driver Rewards supports international operations with localized units, time zones and formatting for teams operating across regions.
Driver Rewards converts daily performance into automated incentives. Fleet managers can create data-driven challenges related to operating metrics, while the system scores performance and updates points, badges and leaderboards in real time. Drivers can track progress in the Motive Driver App, and teams can run multiple programs with defined rules and automated scoring. Future updates will expand rewards to behaviors such as idling and compliance, add new redemption options through Motive Card and introduce “spot recognition”.
Driver Rewards builds on Motive’s Workforce Management system, which connects drivers, vehicles and operational data in one place. The system supports coaching, compliance work, earlier risk identification and reduced manual processes across workforce operations.
Motive also expanded AI Coach, its driver coaching product for personalized feedback. The new capabilities extend coaching to fuel usage, compliance and equipment health. AI Coach identifies risks, creates coaching plans and guides drivers. Motive also added more avatars to its avatar library for coaching sessions.
AI Coach automates intervention, while Driver Rewards reinforces positive behavior. Motive said AI Coach reduces coaching time in half and has returned more than 100,000 hours to managers since launching in 2025. Drivers who review AI Coach sessions see eight times more safety score improvement and a 50% drop in total events. Critical risks such as cell phone use dropped to zero among those drivers.
Motive also introduced Coaching Score as part of Performance Hub, its control center for coaching, training and rewards. Coaching Score tracks behavior changes after coaching sessions, giving managers a way to measure where programs are working and where high-risk behaviors remain. Performance Hub also uses AI recommendations to identify focus areas and show which coaches need support.
Source: Motive
About Motive
Motive is a fleet management technology company founded in 2013 and headquartered in San Francisco, CA. The company provides software and hardware that help safety, operations and finance teams manage workers, vehicles, equipment and fleet-related spending in one system. Its products include telematics devices, AI-enabled dashcams, mobile applications and compliance reporting tools. Motive supports vehicle tracking, driver safety monitoring, regulatory compliance and maintenance management. The platform gives fleet operators visibility into vehicle location, equipment use and operating costs. Motive serves nearly 100,000 customers, ranging from small businesses to Fortune 500 companies such as Halliburton, KONE, Komatsu, NBC Universal and Maersk. Its markets include transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, waste services and the public sector.