NVIDIA is collaborating with Hyundai Motor Group to advance autonomous vehicles (AVs), robotics, and smart manufacturing through a NVIDIA Blackwell-powered AI factory. The initiative includes plans to use 50,000 NVIDIA Blackwell GPUs for AI model training, validation, and deployment.
The partnership marks a shift from software platforms to physical AI systems. The companies will jointly create AI capabilities for mobility, factory automation, and semiconductor applications to support Hyundai Motor Group’s technology goals.
As part of Korean government’s initiative to build a physical AI cluster, Hyundai Motor Group and NVIDIA will also work with government agencies to strengthen the country’s AI ecosystem. The project represents an investment of $3 billion.
Key efforts include the establishment of an NVIDIA AI technology center, Hyundai Motor Group’s physical AI application center and regional data centers. This will also foster dynamic exchanges with NVIDIA’s engineers, helping cultivate Korea’s physical AI talent.
“AI is revolutionizing every facet of every industry, and in transportation alone – from vehicle design and manufacturing to robotics and autonomous driving – NVIDIA’s AI and computing platforms are transforming how the world moves,” said Jensen Huang, founder and CEO of NVIDIA. “Together with Hyundai Motor Group – Korea’s industrial powerhouse and one of the world’s top mobility solutions providers – we’re building intelligent cars and factories that will shape the future of the multitrillion-dollar mobility industry.”
“As we enter a new era of AI-powered mobility and smart factories, deepening our collaboration with NVIDIA marks a pivotal step forward,” said Euisun Chung, executive chair of Hyundai Motor Group. “Together, we are not only building advanced technologies but also laying the foundation for a robust AI ecosystem in Korea – one that fosters innovation, nurtures talent and positions us at the forefront of global AI leadership.”
“For Korea to leap forward as a leading nation in AI, the advancement of physical AI is essential – a key initiative championed by the Ministry of Science and ICT. This inaugural step in public-private collaboration to foster physical AI is therefore incredibly significant,” said Bae Kyung-hoon, deputy prime minister, and minister of science and ICT of the Republic of Korea. “Korea has a strong foundation in manufacturing. By combining Korea’s rich manufacturing data with NVIDIA’s cutting-edge AI infrastructure, we expect to build a win-win model through collaboration with domestic companies, thereby accelerating innovative AI transformation in manufacturing across industries.”
Hyundai Motor Group Advances Automotive With NVIDIA AI Factory
Hyundai Motor Group will use its NVIDIA Blackwell-based AI factory to develop infrastructure that connects in-vehicle AI, autonomous driving, factory automation, and robotics in an interconnected system.
NVIDIA offers the three AI compute platforms that serve as the infrastructure for physical AI and robotics:
- NVIDIA DGX and other NVIDIA AI infrastructure enables AI model training and software development.
- NVIDIA Omniverse and NVIDIA Cosmos running on NVIDIA RTX PRO Servers enables digital twins and simulation to optimize manufacturing, as well as test and validate AV software across driving scenarios.
- NVIDIA DRIVE AGX Thor serves as the “AI brain” for intelligence in vehicles and robots.
Building Smart Factories and Safe Cars of the Future
Hyundai Motor Group will use the NVIDIA Omniverse Enterprise platform to create factory digital twins – virtual replicas of manufacturing environments that unify and manage factory data – as well as enable precision control, software- and hardware-in-the-loop validation, discrete event simulation and virtual commissioning.
These digital environments accelerate robot integration, optimize production, enable predictive maintenance and pave the way for software-defined factories – reshaping how vehicles are designed and manufactured.
NVIDIA Omniverse also extends to humanoid and robotic systems using NVIDIA Issac Sim. This enables virtual validation of task assignments, motion planning and ergonomic safety before robot deployment on physical production lines, accelerating robot integration and maximizing productivity.
Hyundai Motor Group is also testing the use of the NVIDIA Omniverse and Cosmos platforms on NVIDIA RTX PRO Servers, with NVIDIA RTX PRO 6000 Blackwell Server Edition GPUs, to build digital twins of driving environments and conditions, incorporating simulations to advance its development pipeline.
Hyundai Motor Group is developing AI models – built with the NVIDIA Nemotron open AI reasoning models and NVIDIA NeMo software – to enable over‑the‑air updates of features across vehicles.
Hyundai Motor Group will use these models to develop in‑vehicle AI features, from personalized digital assistants to infotainment and comfort systems.
Inside Hyundai Motor Group vehicles, NVIDIA DRIVE AGX Thor, accelerated compute running on NVIDIA DriveOS operating system, is set to provide the AI compute power for driver-assistance safety features, as well as in-vehicle AI experiences.
Source: NVIDIA
About NVIDIA
NVIDIA, founded in 1993 and headquartered in Santa Clara, CA, designs and manufactures graphics processing units, systems on chips, networking hardware, and AI intelligence software such as CUDA. Its products serve industries including gaming, data centers, autonomous vehicles, professional visualization, robotics, health care, and energy. The company introduced the GPU in 1999 and later expanded into accelerated computing and AI infrastructure. In gaming, its GPUs support high-performance rendering, while in AI and high-performance computing, its systems provide the infrastructure for training and deploying large-scale models. NVIDIA also develops tools for robotics and autonomous driving. For the fiscal quarter ending in July 2025, the company reported revenue of $46.7B and net income of $26.4B.
About Hyundai Motor Group
Hyundai Motor Group is a global automaker that produces cars, electric vehicles, and mobility solutions for markets worldwide. Formed in 1998 after acquiring Kia Motors, the group operates across multiple industries, including automotive, mobility, finance, logistics, and steel and construction. In 2024, Hyundai Motor Group reported revenue of about $122 billion and employed approx. 314,000 people worldwide. Headquartered in Seoul, South Korea, the company maintains manufacturing plants, research centers, and sales networks around the world.