MUNICH, Germany, Sep 12, 2025 – Qualcomm Technologies and HARMAN have announced a collaboration to reshape how people interact with their cars. The partnership combines HARMAN’s automotive systems with Qualcomm’s compute platforms to develop cockpit solutions that bring consumer tech-like experiences into vehicles. The effort aims to close the gap between personal technology and vehicle systems, changing how drivers and passengers connect with their vehicles.
Qualcomm Technologies’ platform and HARMAN’ architecture are being combined to run AI models that support in-cabin functions such as ADAS visualization, situational intelligence, and interfaces that respond to driver and passenger inputs. The system links automotive and IoT technologies to establish a framework for building connected, personalized in-cabin environments.
Harman and Qualcomm Technologies will integrate the HARMAN Ready lineup with Qualcomm’s Snapdragon Cockpit Elite platform. Qualcomm’s compute resources will support Ready Engage and its Luna AI avatar for natural in-car interactions, Ready Vision QVUE for augmented reality visualization of driving information, and Ready Care for AI-based driver monitoring and interventions.
The cockpit solutions use AI acceleration built into in-vehicle infotainment (IVI) system-on-chips (SoCs). They aim automakers in Europe and China, where demand for responsive in-car systems expanding. HARMAN brings automotive and user experience expertise. Qualcomm Technologies provides automotive compute and AI. Together, they plan to support automakers with in-vehicle features and encourage adoption of these systems. While the initial focus is overseas, the approach and technologies are relevant to U.S. suppliers and partners.
The companies are also collaborating on scalable solutions for HARMAN’s central compute portfolio using Snapdragon Ride Elite and Snapdragon Ride Flex SoCs. These platforms support a compute architecture that enables mixed workloads to run on a single SoC. This design can simplify system integration, reduce power consumption, and enable ADAS functions and infotainment to operate together.
“This technology collaboration with HARMAN represents a pivotal moment in automotive innovation,” said Enrico Salvatori, senior vice president and president, Qualcomm Europe/MEA, Qualcomm Technologies, Inc. ”Together, we’re bringing the power of AI to the cockpit, transforming how drivers and passengers interact with their vehicles.”
“Consumer expectations for their vehicles are evolving as quickly as technology itself, and no one company alone can solve for that,” added Huibert Verhoeven, senior vice president, SBU intelligent cockpit, HARMAN. “Partnering with Qualcomm Technologies, we can deliver intelligent, intuitive experiences that continually improve, so the car feels as personal and enjoyable as your favorite device.”
Source: Qualcomm
About Qualcomm
Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, is a leading American semiconductor and wireless technology company headquartered in San Diego, CA. Established in 1985, the company specializes in designing and supplying integrated circuits and system software for wireless telecommunications. Its product portfolio includes Snapdragon processors, modems, and platforms utilized in smartphones, automotive systems, Internet of Things (IoT) devices, and industrial equipment. Qualcomm operates primarily through two segments: Qualcomm CDMA Technologies (QCT), which focuses on semiconductor products, and Qualcomm Technology Licensing (QTL), which manages its extensive patent portfolio. In fiscal year 2024, Qualcomm reported revenues of $38.96 billion, with the QCT division contributing $33.2 billion. The company serves a global clientele across various industries, including mobile, automotive, computing, and industrial sectors, leveraging its expertise in 5G, artificial intelligence, and low-power computing to drive innovation and connectivity worldwide.
About HARMAN
Harman designs and manufactures connected audio and infotainment products, audiovisual systems, automotive electronics, and enterprise software services. Founded in 1980, the company operates globally and is headquartered in Stamford, CT. Its portfolio includes speaker and headphone brands such as JBL and AKG, in-vehicle entertainment and car audio systems, sound and lighting equipment, and digital and connected services. HARMAN serves industries including automotive, consumer electronics, entertainment, home audio, and enterprise technology. The company employs more than 33,000 people worldwide and reported about $10.5B in annual revenue.