BEND, OR, Nov 3, 2025 – Tech Soft 3D has appointed Robbie Payne as chief executive officer, effective immediately. Payne succeeds founder Ron Fritz, who becomes executive chairman. Fritz will focus on expanding the company’s industry partnerships, business growth, and acquisition strategy.
Payne previously served as executive-in-residence at Battery Ventures. He has more than 20 years of experience leading SaaS and industrial technology companies. Before joining Tech Soft 3D, he was CEO of CAMBRIO and QSR Automations. His experience in growing technology firms supports Tech Soft 3D’s goals for expansion and customer value.
“I am honored to be joining Tech Soft 3D and such a talented group of people,” said Payne. “This is a company built on innovation with a rich history of delivering high value to our partners. Ron and the team have built something truly visionary, and I will ensure our ambitious vision and culture of partner priority will remain core to our future”.
Commenting on the role, Fritz said, “The combination of technical expertise, strategic insight, and customer-first leadership makes Robbie the ideal person to lead Tech Soft 3D into its next phase of growth. He shares our core values and our commitment to empowering developers and partners worldwide. I very much look forward to collaborating with him during this next chapter.”
Source: Tech Soft 3D
About Tech Soft 3D
Tech Soft 3D, founded in 1996, provides engineering software development toolkits (SDKs) and industrial applications for 3D data conversion and visualization. Headquartered in Bend, OR, with additional offices in France, England, Japan, Germany, and Norway, the company serves industries such as CAD, CAE, and CAM. Their product offerings include solutions for CAD data translation, visualization, and data publishing, facilitating the development of applications across desktop, mobile, and web platforms. As of December 2024, Tech Soft 3D reported annual revenues of approx. $35 million and employed around 180 individuals. The company has expanded its capabilities through acquisitions, including Theorem Solutions in June 2024.