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Trimble Launches Freight Marketplace in North America with P&G

by | Sep 3, 2025

A new NA freight platform launches with automated bidding and AI verification. It shortens procurement, speeds carrier selection, and standardizes workflows. Shippers get faster quotes, and consistent coast-to-coast logistics.
Image: Trimble

WESTMINSTER, CO, Sep 3, 2025 – Trimble’s Freight Marketplace has added Procter & Gamble (P&G) as its first shipper in North America, connecting shippers, brokers, and carriers on one platform to streamline procurement, enable capacity sourcing, and streamline supply chain operations. Freight Marketplace has been available in Europe since 2023 via the Transporeon platform.

Freight Marketplace is a centralized digital platform for freight procurement that allows carriers and shippers to expand their transportation networks. It supports partner discovery and negotiable competitive rates for lane level and spot bidding. The platform automates the bidding process to create an efficient experience for both carriers and shippers. It also offers mini-bids for single-lane shipments with specific contract periods and volume commitments. For added security, Freight Marketplace uses AI-powered verification to check carrier identity and insurance information, replacing manual processes and standardizing freight transactions.

“We are thrilled to welcome P&G to the Freight Marketplace to the Freight Marketplace as we roll it out across North America,” said Michael Kornhauser, sector vice president, transportation and logistics at Trimble. “As a longtime user of Trimble solutions, P&G’s adoption underscores our commitment to enable a connected ecosystem that addresses the complexities of today’s supply chain and procurement process. By collaborating with companies like P&G to streamline their bidding process, we’re helping save time, money and resources to foster productivity and efficiency across the industry.”

“For a company of our scale, managing numerous mini bids is a complex and time-consuming endeavor. Freight Marketplace helps to simplify and support our bidding processes,” said Emily Conner, senior director of transportation purchases, North America market operations at Procter & Gamble. “The platform saves us time while enabling us to discover new, reliable carrier partners and strengthen our relationships with existing partners.”

Availability

Trimble Freight Marketplace is available for all shippers, carriers and brokers in North America and Europe.

Source: Trimble

About Trimble

Trimble Inc., established in 1978, is a technology company focused on creating tools that connect the physical and digital worlds. Based in Westminster, CO, the company serves industries such as agriculture, construction, geospatial technology, and transportation. Its products include GNSS receivers, optical devices, machine control systems, and widely used software and services. Trimble’s construction technology improves project efficiency by using data throughout each build stage. As of 2023, the company employs around 12,700 people worldwide. In 2022, Trimble reported $3.80 billion in revenue, reflecting its strong market presence. The company prioritizes innovation and sustainability, working to make industries more productive, safer, and environmentally friendly. Trimble has become a trusted name for improving workflows across various sectors by focusing on practical solutions and better processes.

About Procter & Gamble

Procter & Gamble, headquartered in Cincinnati, OH, was founded in 1837 by William Procter and James Gamble. The company makes and markets consumer goods in categories such as personal care, grooming, household cleaning, health care, baby care and fabric care. Its brands include Pampers, Tide, Gillette, Oral-B, Head & Shoulders and Pantene. P&G serves retail, e-commerce and institutional markets worldwide, with operations in more than 70 countries and products sold in over 180 markets. Trimble’s Freight Marketplace will streamline shipping for Procter & Gamble, automating bids, verifying carriers with AI, and expanding access to 400+ carriers. The platform aims to minimize costs, speed procurement, and strengthen logistics across P&G’s North American network.