NEW YORK, NY, Oct 12, 2026 – AirConsole, Volkswagen of America and The Tetris Company will showcase multiplayer Tetris in a 2027 Volkswagen Atlas at New York Comic Con 2026. The game supports up to four players while parked, with cabin lighting that responds to cleared lines. The demonstration follows AirConsole’s introduction in select 2027 Volkswagen vehicles in the U.S., including the Atlas, Atlas Cross Sport, Tiguan, Golf GTI, Golf R and ID. Buzz.
“Bringing AirConsole and Tetris to the new Volkswagen Atlas at the New York Comic Con is a perfect match.” said Anthony Cliquot, CEO of N-Dream, the company behind AirConsole. “The event brings together exactly the kind of fans who will love what AirConsole does. It’s a place where people come to celebrate the stories and games that shaped them, while always looking forward to what’s next. Having a timeless and globally recognized title like Tetris here makes it the perfect setting to showcase how we’re bringing entertainment to the car – an environment where people are spending more and more of their time.”
“New York Comic Con brings together communities built around shared passions and experiences,” said Rachael Zaluzec, chief marketing officer, Volkswagen of America. “That makes it the perfect place to showcase how AirConsole can help turn time spent in a vehicle into something social, engaging, and fun. We’re excited to give fans a chance to experience Tetris in the Atlas and see firsthand how Volkswagen is creating new ways for people to connect.”
Game Modes and Cabin Lighting
The Tetris experience includes:
- Sprint: Compete to clear 40 lines in the shortest time, playing alone or against other players.
- Marathon: Pursue the highest score in solo or multiplayer play.
- Battle: Compete against other players, clearing lines to put pressure on opponents.
- Online Battle: Play against other Tetris car players worldwide or create a private room for friends.
- Ambient lighting: The vehicle’s cabin lighting responds in real time when players clear lines, matching the cleared line’s color.
“Tetris is one of the most recognized and iconic video game brands in the world, and this is the latest step in how it keeps evolving alongside new players and new technology,” said Maya Rogers, CEO of The Tetris Company. “Bringing Tetris into Volkswagen vehicles with AirConsole turns the Atlas into a multiplayer arcade for fans to enjoy. We can’t wait for fans at New York Comic Con to try it for themselves.”
Access and Vehicle Requirements
AirConsole is included in Volkswagen’s In-Vehicle Premium plan, which requires an active myVW+ subscription. Purchases of select new 2027 models include three months of In-Vehicle Premium.
To start playing, owners must:
- Enroll the vehicle in the myVW app and have an active In-Vehicle Premium plan.
- Open AirConsole from the infotainment system’s app menu while parked. Some models also require the parking brake to be engaged.
- Follow the on-screen prompts and scan a QR code with a smartphone to connect it as a controller.
- Use the connected smartphone to select a game and play.
Source: AirConsole
About The Tetris Company
The Tetris Company manages licensing for the Tetris brand, games, merchandise and partnerships. Its work includes game development, marketing, brand management, merchandising and intellectual property enforcement. Licensees include video game publishers and companies in electronics, toys, apparel, accessories and entertainment. The Tetris game was created by programmer Alexey Pajitnov in 1984.
About Volkswagen
Volkswagen Group, headquartered in Wolfsburg, Germany, is a multinational automotive manufacturer established in 1937. It operates globally, with 115 production facilities in 17 European countries and 10 countries in the Americas, Asia and Africa. The company offers a diverse range of vehicles, including passenger cars, trucks, buses, and motorcycles, through its various brands such as Volkswagen, Audi, Porsche, ŠKODA, SEAT, and Bentley. Serving industries like automotive manufacturing, transportation, and mobility solutions, Volkswagen has expanded its operations to include electric vehicles and autonomous driving technologies. The group employed approx. 680,000 individuals worldwide. Volkswagen delivered 9.2 million vehicles globally. The Group’s vehicles are sold in over 150 countries.
About AirConsole by N-Dream
AirConsole by N-Dream provides multiplayer games for vehicle infotainment systems, Android TV, web browsers and home televisions. Players use smartphones as controllers. The service works with automakers, game developers, television operators and consumer electronics companies. BMW, Mini and Volkswagen have added AirConsole games to supported vehicles. At home, users can play on televisions and computers with smartphones as controllers. AirConsole also provides developers with tools, hosting and game server services for multiplayer games. The company was founded in 2015 and is based in Zurich, Switzerland. Its website reports more than 18 million players worldwide.
