JENA, Germany, Oct 14, 2026 – ZEISS has announced the acquisition of Ceres Holographics, whose hologram manufacturing technology will complement ZEISS’ ProSight technology for industrial applications. Ceres will become part of ZEISS Microoptics, the business unit focused on industrializing holography for automotive, aerospace and consumer markets.
ZEISS expects the combined capabilities to speed the industrialization of holographic windshield displays and its entry into other holographic markets, including retail, near-to-eye displays and public transportation.
“Ceres Holographics and ZEISS share a clear vision and deep commitment to advancing holography. We admire the innovations and market recognition the Ceres team has achieved,” said Dr. Roman Kleindienst, head of ZEISS Microoptics. “Together, we will write a new chapter in holography commercialization, driving faster industrialization and unlocking broader market entry.”
“This acquisition marks an exciting new chapter for Ceres Holographics and the industrialization of holography,” said Andy Travers, who leads Ceres Holographics. “Over the past years, we have developed significantly differentiated hologram manufacturing technology and established strong commercial momentum, particularly in the field of automotive windshield display applications. Joining forces with ZEISS gives us the opportunity to build on that success and achieve greater scale, with more resource and global reach. We are excited about what our combined teams can achieve for our customers with existing and new partners.”
Founded in 2009, Ceres Holographics has focused primarily on automotive windshield displays. It has used its proprietary hologram manufacturing technology to develop the holographic windshield display (HWD) application and established commercial relationships with OEM customers.
Source: ZEISS
About ZEISS Microoptics
ZEISS Microoptics develops micro-optical components and holographic systems that direct light. Its products include transparent displays, head-up displays, optical sensors, lighting, filters and cameras integrated into glass. Services cover optical design, mastering, replication, glass integration and system integration. Its ProSight technology supports application-specific holographic products. Customers include vehicle manufacturers, aerospace companies, Tier 1 suppliers, technology firms and research organizations. Applications include mobility, aircraft cockpits and cabins, consumer electronics, scientific research and industrial systems. Its portfolio includes windshield and cabin displays, diffraction gratings, diffractive optical elements, microlens arrays and beam-shaping components. ZEISS Microoptics works with manufacturing and technology partners to develop products for production. Its optical structures manipulate light at micro- and nanoscale levels. The unit is part of ZEISS Photonics & Optics and is based in Jena, Germany.
About Ceres Holographics
Ceres Holographics designs holographic optical elements and transparent display components for vehicle glass. Its HoloFlekt film displays information on windshields and other glass surfaces. Services include hologram design, digital mastering, replication, photonics engineering and production support. Automakers and tier-one suppliers use its components in head-up displays and transparent in-cabin displays. The company lists applications in commercial vehicles, public transport, wearables, architecture, lighting and augmented reality. Its stated sectors include automotive, transportation, aerospace, consumer products and industrial displays. Its light-guiding films use Covestro’s Bayfol HX photopolymer. Roll-to-roll equipment reproduces customer-specific holographic patterns in full-width films. The company lists Livingston, Scotland, as its headquarters.
