OBERKOCHEN, Germany, Aug 10, 2026 – ZEISS Ventures has led a EUR 2.2 million investment round in SeeTrue Technologies, which develops eye-sensing technology for optical systems and eyewear. SeeTrue plans to commercialize an ultra-low-power eye-sensing architecture.
The architecture combines miniaturized sensing hardware with embedded processing. SeeTrue said the design is intended to reduce power consumption and hardware footprint. The technology supports gaze-based interaction and attention-aware computing in healthcare-related, industrial and smart eyewear applications.
“SeeTrue has developed a differentiated approach to eye tracking. We believe the team is well positioned to address important challenges across vision-based applications and enable more efficient ways of human-machine interaction,” states Prof. Dr. Boris Hofmann, head of ZEISS Ventures.
“We are working to make eye tracking more compact and suitable for the future of optical and wearable technology. ZEISS’ expertise in optical system design and vision-based technologies provides a valuable perspective as we continue to develop and commercialize our eye-sensing platform,” says Roman Bednarik, CEO and co-founder of SeeTrue Technologies.
Superhero Capital and North Karelia Growth Fund (NKGF), managed by Redstone Nordics, also participated in the investment round, along with other investors.
Source: ZEISS
About ZEISS
ZEISS develops and manufactures optical, optoelectronic and measurement systems for industrial, medical and scientific applications. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Its products include semiconductor lithography optics, industrial metrology systems, microscopes, medical equipment and eyeglass lenses. ZEISS also makes camera lenses, binoculars, spectroscopy equipment and optical components for equipment manufacturers. Its industrial systems support dimensional measurement, quality inspection, materials research and semiconductor manufacturing. Medical products support ophthalmology, microsurgery, diagnostics and treatment. Customers include semiconductor manufacturers, research institutions, hospitals, clinics, manufacturers, filmmakers, photographers and eye care professionals. ZEISS operates businesses in semiconductor manufacturing technology, industrial quality and research, medical technology and consumer markets. The company operates in about 50 countries and reported approximately 47,000 employees.
About SeeTrue Technologies
SeeTrue Technologies develops eye-tracking hardware and software for wearable, embedded and optical systems. Founded in 2018, the company is headquartered in Finland. Its products include ST ONE Light wearable trackers, ST AIR embedded sensors and ST ART optical trackers. SeeTrue also develops ST RING technology for synchronizing multiple eye-tracking devices. Its systems use computer vision and on-device processing to measure gaze direction and eye movement. Applications include augmented and virtual reality, smart glasses, medical systems, research equipment, sports training and industrial devices. The company provides developer kits, software interfaces and technical support for product integration. Customers include device manufacturers, developers and research organizations that use eye-tracking functions.
