NEW YORK, NY and GELDERMALSEN, Netherlands, Mar 20, 2025 – UltiMaker has announced the appointment of Andy Middleton as senior vice president–EMEA. With nearly two decades of experience in the 3D printing industry, Middleton will drive the company’s strategic initiatives, expand customer adoption of 3D printing, and strengthen UltiMaker’s footprint in the EMEA region. Middleton will also support global marketing efforts to ensure messaging consistency and focus across all regions.
“I’m excited to join UltiMaker at such an important time,” said Middleton. “The launch of the UltiMaker S8 is a crucial step forward, and I’m looking forward to contributing to the team’s efforts to expand the company’s offerings. With more exciting times ahead, I’m eager to help lead UltiMaker through the next phase of growth and support its mission to deliver impactful 3D printing solutions to customers.”
Middleton brings expertise from industrial 3D printing companies, such as Hewlett Packard, Stratasys, and XJet. Middleton successfully led teams in established and emerging markets and drove the adoption of 3D printing across new industries. His background spans key areas such as go-to-market strategies, business expansion, and operational excellence – making him an ideal fit for Ultimaker as it looks to capitalize on emerging opportunities in the changing 3D printing landscape.
Middleton’s hiring comes when the company is preparing for significant growth in the near future. His experience in expanding operations and managing collaborative teams positions him well to support the company’s goals. Middleton’s career has been marked by his ability to grow market share across various regions, and he is known for his forward-thinking approach to business development and customer experience.
“Andy has a proven track record of driving company growth and customer success,” said Michiel Alting von Geusau, CEO at UltiMaker. “His extensive leadership experience will be pivotal as we continue to strengthen our reach in EMEA. As the demand for 3D printing continues, Andy will play a key role in enhancing customer relationships and ensuring we deliver tailored solutions to ensure success for our customers, partners, and stakeholders.”
Source: UltiMaker
About UltiMaker
UltiMaker, established in 2011 by Martijn Elserman, Erik de Bruijn, and Siert Wijnia, is a key producer of 3D printers. The company focuses on fused filament fabrication (FFF) technology, offering 3D printers, software, and materials. Its range of products includes models like the Ultimaker S5, S3, and Ultimaker 3 series. These are used in automotive, architecture, healthcare, education, and small-scale manufacturing industries. The company is based in Geldermalsen, Netherlands, and expanded globally by merging with MakerBot in 2022. As of 2024, UltiMaker has around 220 employees across Europe, North America, and Asia. They report approximately $75 million in annual revenue and serve thousands of customers worldwide.