VELIZY-VILLACOUBLAY, France, Mar 19, 2025 – Dassault Systèmes has announced “Energy Experience,” its immersive augmented reality experience that transforms Parisian monuments by showcasing sustainable energy solutions created with virtual twins to shape the future of clean energy.
The experience combines virtual and real environments to create new solutions for reducing energy use, improving sustainable transportation, and enhancing food production at iconic landmarks, transforming the Arc de Triomphe, Place de la Concorde, the Champs-Elysées, and other sights with solutions inspired by nature.
Through street marketing initiatives and a web app challenge to find each project and win prizes, the experience invites the public to become participants in discovering vertical farming, decarbonized last-mile delivery vehicles, sustainable construction materials, electricity-generating hydro turbines and other innovations from CSADI, EEL Energy, Midipile, NetZero, Polytech Nancy, Strong By Form and Urbanloop, and the benefits they bring to the Generative Economy.
“We believe in the transformative power of virtual worlds to address real-life challenges. And, we want to make this technology accessible to and impactful for everyone,” said Victoire de Margerie, vice president, corporate equity, marketing & communications, Dassault Systèmes. “‘Energy Experience’ demonstrates how virtual twins enable clean energy innovators to drive human progress with solutions that benefit all. This isn’t just about an experience; this is about virtual worlds for real life.”
With global energy consumption expected to increase by 2050, meeting this demand with sustainable energy solutions requires balancing existing and emerging energy sources while keeping climate change and biodiversity top of mind and without impacting the earth’s ecosystem.
Dassault Systèmes is driving innovation in clean energy through its 3DEXPERIENCE platform, applications, 3DEXPERIENCE Lab, and La Fondation Dassault Systèmes. By using virtual twins, industries can explore, design, simulate, test, and refine solutions, processes, and infrastructure in a virtual space. This approach minimizes environmental impact and resource use before physical creation.
“Energy Experience” will run from March 12-April 30. The experience, dedicated to the themes of energy and nature, is part of Dassault Systèmes’ “The Only Progress is Human” initiative, which aims to increase awareness of societal and environmental challenges and inspire the use of virtual worlds to drive sustainable innovations for health, mobility, urbanization, water conservation and more.
Source: Dassault Systèmes
About Dassault Systèmes
Dassault Systèmes SE, established in 1981 and based in Vélizy-Villacoublay, France, is a global software company focusing on 3D design, digital mock-ups, and product lifecycle management (PLM). The company creates virtual tools that help improve real-world outcomes for consumers, patients, and communities. Its software portfolio includes CATIA for product design, SOLIDWORKS for 3D mechanical engineering, DELMIA for manufacturing processes, and SIMULIA for advanced simulations. These solutions support industries like aerospace, automotive, consumer goods, industrial equipment, life sciences, and technology. As of 2024, the company has approximately 23,811 employees across 194 offices worldwide. Dassault Systèmes reported €5.67 billion in revenue in 2023 and serves over 350,000 enterprise customers in more than 150 countries.