LOS ANGELES, CA, June 17, 2025 – Duro has relaunched its product as Duro Design, a cloud- and AI-native PLM rebuilt from the ground up to help manufacturers launch products up to three times faster.
The PLM market is projected to reach $46 billion market by 2032, however the major part of the infrastructure is reliant on legacy systems developed in the 1980s. These tools are inflexible, difficult to integrate, and do not support the modern workflows. Hardware development continues to face challenges due to data silos, lack of interoperability, and extended time-to-value that can span months or years. Additionally, these systems often depend on expensive consultants, which can hinder collaboration and slow down processes rather than improve them.
Current day hardware engineers working within agile frameworks need PLM tools that are flexible, intuitive, and interoperable with their existing software stack. AI has become a fundamental component in enterprise SaaS, enhancing productivity and improving user experience (UX). In response, Duro is focusing on modernizing PLM to address the hardware development needs, taking notes from how Github changed software development.
“Today’s companies need solutions beyond data storage to enhance decision-making, streamline supply chain management, and accelerate innovation,” said Jon Stevenson, former GrabCAD VP and Duro Board of Director. “Duro is delivering an AI-native PLM that is accessible and helps manufacturers optimize every stage of the product lifecycle – from concept to production.”
The New Standard for Hardware Engineering
Duro Design connects design, supply chain, and manufacturing data through a unified digital thread. The platform was developed using feedback from both customers and the industry. It offers a cloud-based and AI-driven alternative to older PLM systems. The new system can be deployed without hassles and dependency on external factors, simple to adjust, and gives users flexibility in choosing vendors.
“Controlling the digital thread is the next competitive advantage in manufacturing,” said Michael Corr, CEO and co-founder of Duro. “With Duro Design, we’re helping hardware teams move beyond legacy tools by unifying design, sourcing, and manufacturing in one AI-native platform.”
Key capabilities of Duro Design include:
- Enterprise-grade functionality with an intuitive UX: Duro empowers users to find what they need without clicking through dozens of menus. Teams want to use PLM because they can log in, log out, and get back to work designing hardware.
- Built-in AI for validations, impact analysis, metadata, and sourcing: Increases accuracy, accelerates design, and reduces costs by surfacing sourcing data to engineers.
- No-code configurability via UI wizards, YAML editor, or GraphQL API:. Users can configure part number schemes, workflows, custom fields, and validations in a few clicks without help from any consultant.
- Additional out-of-the-box features
- CAD plugins for Altium 365, SolidWorks, Onshape, and NX
- Best practice new product introduction (NPI) workflows
- Extendable change order and change request workflows
- Integrations with Netsuite, SAP, Ion, Epsilon3, Fusion by Stoke Space, and more.
Source: Duro
About Duro
Founded by industry veterans Michael Corr and Kellan O’Connor, Duro is a cloud and AI-native PLM platform designed for modern hardware companies to accelerate product development, aiming to bring products to market three times faster. Established in 2017 and headquartered in Los Angeles, the platform supports industries including aerospace, defense, healthcare, and industrial automation by managing product data such as bills of materials, change orders, and revisions. Duro integrates with key engineering and manufacturing tools like CAD, ERP, and MES, enabling collaboration across teams through an API-first architecture and user-focused design. As of 2024, the company reports approximately $3.3 million in annual revenue, employs around 50 people, and has raised $11.5 million in funding to support its growth. Notably, co-founder Kellan O’Connor has experience designing the Falcon 9 booster engines at SpaceX, bringing industry expertise to the platform’s development.