CAMBRIDGE, UK, May 28, 2025 – Goodfellow has completed the integration of Microsoft Dynamics 365 into its business, which supplies 170,000 and more products to clients in more than 30 different countries across the globe.
Together with the company’s e-commerce website and enhancements to its CRM system, the new ERP will provide operational efficiencies and allow it to launch new materials, as well as strengthening its customer service.
It will also give the firm the capability to scale as it looks to embark on a proactive acquisition trail, a trail that accelerated with the purchase of US-based Potomac Photonics, Suisse TP in Switzerland and, closer to home, The Bureau of Analyzed Samples (BAS) during the last twelve months.
Simon Kenney, CEO of Goodfellow, commented: “This is the biggest transformation project we’ve completed as a business this century – that’s the scale of what the team has successfully achieved.
“We now have an ERP system that gives us real-time access to every facet of our operation. Cash used to be king, but that is quickly changing to data as it allows us to make informed decisions on purchasing, post-processing manufacturing and sales – all with the aim of supporting our customer base in the best possible way we can.”
He continued: “There’s not many businesses like ours that supply up to 170,000 different products so to migrate these to Microsoft Dynamics has been a huge task, but one the IT and sales team have done superbly. What it will help us to do is introduce new ranges quicker and we’re currently in the process of announcing two new lines in the coming months.”
The company has built a reputation as a supplier to firms involved in R&D, advanced engineering, space, and scientific sectors. Its subsidiaries in Europe, North America, and China support international distribution and operations.
From its HQ in Cambridge, the material specialist also provides a range of post processing facilities, including rolling, electroplating, sputtering, heat treatment, disk punching/turning and guillotining/sawing.
The acquisitions of “Suisse TP” and “The Bureau of Analyzed Samples” also gives it access to laboratories, testing facilities and Certified Reference Materials (CRM) capability.
Richard Wilson, chief technology officer, picked up the story: “We are at an exciting stage of development, with organic growth and acquisitions all in the pipeline.
“To get to where we want to be we need to have a technology platform that can help us scale globally and, in Microsoft Dynamics 365, Adobe Commerce and Salesforce, we now have that in place.”
He concluded: “I’m proud of the team’s achievements in implementing these new technologies and we are all looking forward to leveraging future benefits from these best-in-class systems.
“Whether it be through AI supporting product recommendations or data insights to aid stock management, Goodfellow is set-up perfectly for a digital future.”
Source: Goodfellow
About Goodfellow
Goodfellow, established in London in 1946 and now headquartered in Cambridge, UK, supplies metals, alloys, ceramics, polymers, and composites for R&D and specialized manufacturing. The company maintains a catalog of over 170,000 materials and supports clients in more than 100 countries, serving sectors such as aerospace, automotive, electronics, energy, and medical devices. It operates international offices in the USA, Germany, France, and China to support regional distribution. Goodfellow is ISO 9001:2015 certified, with orders shipped within 48 hours, indicating a streamlined supply operation. The company supports research and technical innovation by providing consistent access to specialized materials across academic, commercial, and industrial applications.