QINGDAO, China, July 10, 2025 – Hisense display technology is being used at the FIFA Club World Cup 2025 to support video review operations. Its screens are installed in the Video Assistant Referee (VAR) room at the International Broadcast Center (IBC), where they provide visuals for match analysis.
VAR systems require displays with high resolution, color accuracy, and low latency to ensure real-time match analysis. Hisense screens meet these requirements, supporting precise viewing for refereeing decisions during matches.
This is the first time FIFA has granted VAR screen branding rights to a partner. It highlights Hisense’s role as a provider of professional display solutions for a sport loved worldwide, especially the FIFA Club World Cup, which is broadcast globally.
Beyond the control room, Hisense branding is also featured inside the stadium – from LED perimeter boards to jumbotrons – showcasing messages such as “HISENSE 100″ TV, GLOBAL No.1” and “#RGB-MiniLED TV”. These messages reinforce Hisense’s commitment to technology – highlighting inventions like 100-inch TVs, and RGB-MiniLED displays.
Source: Hisense
About Hisense
Hisense Group Co., Ltd., founded in 1969 and headquartered in Qingdao, China, is a multinational manufacturer specializing in electronics and home appliances. The company’s product portfolio includes televisions, refrigerators, washing machines, air conditioners, and mobile phones, catering to both consumer and commercial markets. As of 2024, Hisense reported total revenues exceeding USD 28.7 billion, with overseas revenues surpassing USD 12.2 billion. The company employs approximately 110,000 individuals worldwide, including around 24,000 international staff. Hisense operates 34 industrial parks, 26 research and development centers, and 64 overseas offices, reflecting its expansive global footprint. The company has grown through strategic acquisitions, such as the purchase of Toshiba’s television business and a majority stake in the Slovenian appliance manufacturer Gorenje. Hisense’s products are available in over 160 countries, catering to a diverse and extensive customer base.