TEL AVIV, Israel, May 30, 2025 – Hailo announced that HP has integrated the Hailo-10H AI accelerator into its new HP AI Accelerator M.2 Card. This marks the first commercial implementation of the Hailo-10H solution in an HP product, targeting applications in retail and hospitality sectors that require on-device AI for operational efficiency and data-driven decision-making.
The integration of AI capabilities through HP and Hailo’s collaboration supports real-time processing for applications such as analytics and autonomous transactions in retail and hospitality. The need of the hour is localized decision-making that can address issues like theft prevention, resource optimization, and service efficiency without relying on cloud connectivity.
Market trends reflect this urgency: Self-checkout technology is experiencing growth, with the global market expected to climb from $5.71 billion in 2025 to $18.14 billion by 2034. Retail shrinkage – a $100 billion annual problem driven by theft, fraud, and operational errors – continues to challenge the industry.
“The future of retail and hospitality is defined by intelligence that is instant, personalized, and always connected,” said Orr Danon, CEO of Hailo. “Our partnership with HP marks a transformative shift in how businesses operate and engage with customers. With the power of Hailo-10H at the edge, we are enabling frictionless shopping, hyper-personalized advertising, and real-time decision-making that reshapes the entire customer experience.”
With software partners like UltronAI developing next-gen apps on Hailo’s platform, the HP point-of-sale solutions streamline front and back-end retail operations using advanced applications like:
- Cashier-less Checkout – Seamless, autonomous shopping experiences powered by real-time AI processing.
- Personalized Advertisements – Hyper-targeted digital signage that dynamically adjusts based on customer behavior.
- Theft and Shrink Prevention – Real-time monitoring and analytics to detect suspicious behavior and reduce loss.
- Predictive Inventory Management – AI-driven insights that optimize stock levels and prevent out-of-stock scenarios.
“Retail and hospitality are undergoing a profound transformation where the ability to predict, personalize, and optimize in real time is a necessity – and through its innovative AI Accelerator M.2 Card, HP is spearheading that future. Through our collaboration with Hailo, we’re bringing unprecedented processing power to the front lines, enabling businesses to anticipate customer needs, deliver personalized experiences, and drive next-generation operational efficiency,” Andrew Medlin, senior director and global head of HP Retail and Industry Solutions.
The M.2 Card powered by Hailo-10H integrates with HP’s point-of-sale devices, including the HP Engage One Pro, HP Engage Flex Pro, Pro-C, HP Engage Flex Mini, and various HP workstations and commercial PCs with an open M.2 slot. This design empowers retailers and hospitality providers to leverage AI at the point of transaction and interaction, without relying on cloud-based processing.
“We’re entering an era where intelligence at the edge is becoming the new standard for retail and hospitality,” concluded Danon. “The HP AI Accelerator M.2 Card empowers businesses to reduce shrinkage, tap into the growing opportunity in cashier-less shopping, and unlock powerful capabilities like real-time analytics, enhanced inventory accuracy, and personalized customer engagement. The future of smart, connected environments is here – and it’s transforming how we shop and serve.”
The HP AI Accelerator M.2 Card will be available from August 2025.
Source: Hailo
About Hailo
Hailo is an Israel-based AI chipmaker founded in 2017 that specializes in edge AI processors designed to deliver high performance with low power consumption. The company develops AI accelerators such as the Hailo-8 and Hailo-10 series, which are optimized for computer vision and deep learning tasks directly at the edge, reducing reliance on cloud infrastructure. Hailo’s solutions are deployed across various industries, including automotive, smart retail, smart cities, healthcare, and industrial automation, supporting real-time inferencing in compact, energy-efficient formats. Its chips integrate into devices such as surveillance cameras, point-of-sale terminals, and robotics platforms, enabling faster decision-making at the source of data generation. Hailo works with an ecosystem of software and hardware partners to support a wide range of AI workloads and frameworks. The company has raised over $340 million in funding and is headquartered in Tel Aviv, Israel.
About HP
Hewlett Packard Enterprise (HPE), established in 2015 following its split from Hewlett-Packard, is a global information technology company headquartered in Spring, Texas. HPE offers a portfolio that includes servers, storage solutions, networking products, and cloud-based services, all designed to help organizations connect, protect, analyze, and act upon their data from edge to cloud. The company serves a diverse range of industries, including financial services, healthcare, manufacturing, and telecommunications. In the fiscal year 2024, HPE reported revenues of approximately $30.1 billion. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. As of 2024, Hewlett Packard Enterprise (HPE) employs approximately 61,000 individuals worldwide.