BAD HOMBURG, Germany, May 20, 2025 – Maxon is advancing its renowned cinematic rendering technology to elevate architectural visualization (ArchViz) for modern design teams. Long trusted by artists in visual effects, 3D animation, and digital sculpting, Maxon’s tools are being fine-tuned for professionals in architecture, construction, and product design. This next phase builds on the power of Cinema 4D and Redshift, engineered to support the fast-paced needs of real-time design workflows. With native integration into leading CAD and BIM platforms such as Vectorworks, the enhanced solution enables transition from interactive previews to high-quality renders – delivering both efficiency and visual impact within a unified environment.
Maxon will preview its new solution in partnership with Vectorworks at the AIA Conference on Architecture & Design 2025 in Boston, June 5-6, 2025.
“By combining the BIM design intelligence of Vectorworks with the cinematic power of Maxon rendering technology, we’re delivering more than just a plugin. We’re giving architects a powerful yet intuitive tool that elevates their work visually, without adding complexity, so their designs can be expressed as intended with clarity and emotion,” said David McGavran, CEO of Maxon. “This is a major milestone in Maxon’s mission to empower every artist across industries.”
Architects and designers using the new Maxon solution will benefit from export options to Cinema 4D and Redshift. This delivers enhanced visuals without leaving the design workspace. Whether working with lighting, materials, motion graphics, or post-processing, users can improve their architectural presentations. Maxon’s professional tools produce photorealistic design assets at industry-standard speeds.
“We are dedicated to empowering our customers with tools tailored to their specific workflows. Our new partnership with Maxon addresses a significant challenge faced by AEC professionals: the need for a real-time rendering solution that seamlessly integrates with Vectorworks and evolves alongside it,” said Vectorworks senior director of rendering Dave Donley. “By developing this integration with direct input from our users and ensuring feature parity for both Mac and Windows from the outset, we are providing our customers with a reliable and future-ready solution. With Maxon’s proven rendering technology, this integration will introduce powerful new features that streamline Vectorworks customers’ workflows, reduce friction in the design-to-visualization process, and enable them to fully express their limitless design vision.”
Maxon’s new offering features real-time visualization, smart asset libraries for architectural realism, cross-platform performance, and workflow management – from site planning to final presentations. With one click, projects transfer into Cinema 4D for visuals, animations, simulations, and immersive walkthroughs.
Key Features and Benefits
- Native plugin with controls is integrated within the Vectorworks BIM environment.
- Cinematic realism powered by Maxon’s film-grade rendering for emotional visual impact.
- Real-time architectural rendering enables faster iteration and design engagement.
- Support for Mac and Windows ensures cross-platform performance.
Maxon’s new product launch is the first step in the architectural strategy for the company. The initial release focuses on Vectorworks. Maxon will expand support to design platforms, expanding access to real-time rendering in an integrated system.
Source: Maxon
About Maxon
Maxon Computer GmbH is a German software company specializing in 3D modeling, animation, and rendering tools for creative professionals. Founded in 1986 by Harald Egel, Uwe Bärtels, and Harald Schneider, Maxon is headquartered in Bad Homburg vor der Höhe, Germany. Its flagship products include Cinema 4D, ZBrush, Redshift, Red Giant, and Cinebench, which are widely used in film, television, visual effects, motion design, and game development . Maxon serves industries such as media and entertainment, advertising, and digital content creation. The company employs approximately 300 people and is a subsidiary of the Nemetschek Group. As of the latest estimates, Maxon’s annual revenue is around $20 million . Maxon remains a key player in 3D software industry, with offices across North America and Europe.
About AIA Conference on Architecture & Design
The AIA Conference on Architecture & Design is an annual professional event organized by the American Institute of Architects (AIA) for the architecture, engineering, and construction (AEC) sectors. It provides a platform for continuing education, industry networking, and exposure to new products and practices through keynotes, workshops, technical sessions, and an extensive expo with over 600 exhibitors. First held in the 19th century, the event has grown into one of the largest gatherings in the built environment industry, offering over 450 sessions annually. It attracts both established professionals and emerging practitioners, supporting multidisciplinary collaboration across the design and construction ecosystem. The American Institute of Architects, founded in 1857 and based in Washington, D.C., reports an annual revenue of approximately $35 million as of 2025.